Ewa J Kleczyk
Symphony Health, USA
Biography
Dr Ewa Kleczyk is a Vice President leading the Client Analytics group at Symphony Health. Ewa has more than 15 years of experience in pharmaceutical market research, having worked on both primary & secondary side of the market research area. With her broad experience in commercial effectiveness, digital & media analytics, as well as forecasting & promotional impact measurement, she is one of the industry recognized leaders in the pharmaceutical marketing research area. Ewa is also a highly sought-after conference speaker with her experience speaking at the leading industry conferences, including PMSA, PMRG & DTC Perspectives. She also has published in multiple academic & industry journals and is a board member of several peer-reviewed publications, including the PMSA Journal. Ewa has been an active advocate of mentoring future women leaders of the pharma industry for which she has been recognized with multiple leadership awards, including HBA’s ‘Rising Star’ & ‘Luminary’ recognitions. Ewa has earned her PhD in Economics from Virginia Tech and has been a part-time graduate faculty in the School of Economics at the University of Maine.
Abstract
Abstract : Is your machine learning algorithm worth the pharmaceutical industry?